摘  要

乒乓球俱乐部作为健身俱乐部的一个分支，极大地丰富了体育健身活动的内容，常德市经营性乒乓球俱乐部的发展，为常德市健身行业的发展注入了新的巨大的活力，但是常德市经营性乒乓球俱乐部在发展过程中也出现了许多问题，同时也遇到了前所未有的挑战。采用文献资料法、问卷调查法、访谈法、数据统计法等对常德市15家经营性乒乓球俱乐部的经营现状进行了调查，分析得出：常德市居民乒乓球俱乐部消费的水平较低；在运动场所方面，学校、社区及公园占比重较大，参与人群趋向于低消费的场所。市场化水平与济南、青岛等大城市相比还有一定差距。为此建议加强对乒乓球俱乐部事业的管理扶持与引导，乒乓球协会加强对乒乓球俱乐部的宣传。进一步推动乒乓球俱乐部在社区的开展。多组织不同层次水平的比赛，让人们有机会切磋交流，提高人们学习乒乓球的积极性。增设一些乒乓球器材，为更多的人提供参与场所和机会。为常德市经营性乒乓球俱乐部的发展提供参考，并对保障常德市经营性乒乓球俱乐部的健康稳定发展具有重要现实意义。

关键词：常德市；乒乓球；俱乐部；现状；对策

Abstract

As a branch of fitness club, table tennis club has greatly enriched the content of sports fitness activities. The development of operating table tennis club in Changde City has injected new great vitality into the development of fitness industry in Changde City. But Changde City operating table tennis club in the development process also appeared many problems, but also encountered unprecedented challenges. The present situation of 15 operating table tennis clubs in Changde City was investigated by means of literature, questionnaire, interview and data statistics, and the results showed that the consumption level of table tennis clubs in Changde City was low. Market level and Jinan, Qingdao and other big cities compared to a certain gap. Therefore, it is suggested to strengthen the management support and guidance of table tennis club, and the table tennis association to strengthen the propaganda of table tennis club. Further promote the development of table tennis clubs in the community. Organize different levels of competition, let people have the opportunity to exchange, improve people's enthusiasm to learn table tennis. Add some table tennis equipment to provide more people with places and opportunities to participate. It provides a reference for the development of Changde City operating table tennis club, and has important practical significance to ensure the healthy and stable development of Changde City operating table tennis club.

Keywords: Changde City; table tennis; club; current situation; countermeasures