电子商务平台下物流服务共享的策略分析（博弈论模型及案例）毕业论文+开题报告+文献资料-毕业作品网站

摘要

随着科技的进步和互联网的广泛运用与发展，自2008年起，共享经济的理念开始在中国广泛传播并快速发展，从出行、金融、房屋租赁领域开始向快递领域等蔓延。共享物流的理念是共享经济的理念在电子商务平台下物流行业的具体概念与运用。对电子商务平台下物流服务共享策略的研究有一定的特殊性和必要性。本文主要对电子商务平台下物流服务共享的策略进行分析，通过利用演化博弈理论对物流服务供应链上物流服务共享行为的演化过程及影响因素进行分析。

由于在企业的经营成本中物流成本占据很大的比重，所以企业会在发展的过程中寻找物流合作方，将自己的物流业务承包给更加专业的物流公司，本文首先在分析第三方物流产生的条件和意义的基础上，阐明了建立物流服务共享关系后对于双方的优势，用博弈论的思想来建立企业之间的合作模型，第三方物流服务共享联盟的过程与博弈的过程相结合起来。

关键词：电商；物流；物流服务共享；物流联盟；博弈论

Strategy Analysis of Logistics Service Sharing under E-commerce Platform

Author: Zhou Cai Tutor: Guan Gongyuan（指导教师名字）

Abstract

With the progress of science and technology and the wide application and development of the Internet, since 2008, the concept of shared economy has been widely spread and developed rapidly in China, from travel, finance, housing leasing to express delivery. The concept of shared logistics is the concrete concept and application of the concept of shared economy in the logistics industry under the platform of electronic commerce. The research on logistics service sharing strategy under e-commerce platform has some particularity and necessity. This paper mainly analyzes the strategy of logistics service sharing under e-commerce platform, and analyzes the evolution process and influencing factors of logistics service sharing behavior in logistics service supply chain by using evolutionary game theory.

Since logistics costs account for a large proportion of the operating costs of enterprises, enterprises will look for logistics partners in the process of development and contract their logistics business to more professional logistics companies. Based on the analysis of the conditions and significance of third party logistics, this paper expounds the advantages of establishing logistics service sharing relationship.

Key words：E-commerce;Logistics;Logistics Service Sharing; Logistics Alliance; Game Theory

2.2 第三方物流服务共享关系建立的必要性